About This Project

These were part of a series of data visualizations regarding the costs, challenges and landscape of developing drugs for rare diseases. I took an approach that emphasized more photographic imagery rather than the sort of flat, infographic visuals often used for these types of pieces. Particular focus was placed on writing in human/emotional language with a sense of inspiration and hope. By making the pills look a bit more real/3-dimensional it helps the viewer see things in real, tangible terms. After all, the goal of the program is to develop real therapies for real people. Was creative director for both copy and art.