Logo and identity package for incyte group, a private VC firm.

Our approach:

The flame icon was designed to convey a sense of motion or momentum, and to indicate the trailblazing nature of the organization. The rounded font, custom designed for the client, was created to indicate a sense of approachability, and the sense that incyte group would be not only a sense of funding, but also of mentorship. The blue was selected to indicate security and stability. And the orange… well it was just to be hot.