Aaron Kneile | Art Director+Photographer | incyte group Branding/Identity
15562
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Category
Branding/Identity, Creative Direction, Font Design
About This Project

Logo and identity package for incyte group, a private VC firm.

 

Our approach:

The flame icon was designed to convey a sense of motion or momentum, and to indicate the trailblazing nature of the organization. The rounded font, custom designed for the client, was created to indicate a sense of approachability, and the sense that incyte group would be not only a sense of funding, but also of mentorship. The blue was selected to indicate security and stability. And the orange… well it was just to be hot.